German trade publication Der Journalist asked Claus Hesseling (Interlink Academy) why it is necessary to develop a creativity tool for journalists.
Claus Hesseling (translation from German): “Especially in newsrooms, where many texts are produced every day, there is often a lack of time for creativity from our point of view. In the end, many just copy the headline of the news agency, or several different articles use the same angle to report on an event. We want to bring more diversity into this reporting.”
Read the full interview on journalist-magazin.de.