Journalism and Creativity, a great marriage

Amanda Brown and Andy Lapham (Cass Business School) introduced editors-in-chief and journalists to a number of creative strategies for journalism.

In teams, the journalists were challenged to report in original ways on news about an imaginary Artificial Intelligence robot with emotions. Using diffent creativity techniques and the INJECT tool, they generated as many ideas for angles as possible.

Watch the video to find out what attendees of the workshop thought about their first experiences with INJECT and other ways of thinking differently about doing journalism.

The event was organized by VersPers on the 21st of April 2018 in Amsterdam (A-Lab).

Interested in hosting a Creativity workshop?
Contact one of the local INJECT hubs to find out more.