Stories written with INJECT rated more novel

A four-month study of INJECT in 3 Norwegian newsrooms by 10 journalists has revealed that use of the tool was indeed associated with news stories that were more novel.

An expert panel investigated news stories written with support with INJECT and by the same journalists, earlier, without the support of INJECT. Results revealed that news stories written by INJECT were blind-rated to be more novel, by a panel of experienced journalists.

In short, the use of INJECT’s digital creativity support did improve the creative outputs of the 10 journalists over the period. Although the news stories written with INJECT’s support were considered as valuable as stories written without its support.

Results from the study also revealed that INJECT’s support was more effective for writing longer feature stories about social and cultural issues.