INJECT Norway to be pre-launched on 29 November in Bergen

Deliverable 2.1 gives an overview of the lessons learned in Norway and a possible business model for INJECT.

The first ecosystem was established successfully with the three consortium partners Hordaland, Hallingdølen and Sunnhordland as initial newspaper clients. All three are independent local newspapers (SMEs) in rural parts of Norway.

As of September 2017 the INJECT tool is being used in the Norwegian newsrooms, support to the newspapers is being provided by UNIB and M’Labs through the tutoring service, and strategic planning of future contracts is ongoing.

The business model for INJECT Norway consists of three license packages; Creative, Connected and Prime INJECT. The business will be run by the commercial partner M’Labs, with support from innovation and evaluation partners in the INJECT consortium.

After the soft launch on 29 November 2017 in Bergen, the business model will be evaluated and adapted where necessary.

Deliverable 2.1 describes what INJECT Norway could look like and will have to be generalised for roll-out to other national or international markets. The validated learning from the establishment of INJECT Norway will inform the design of future related INJECT ecosystems.

Find Deliverable 2.1 and the other Deliverables here.