Managing expectations: so what does INJECT do exactly?

The experience from evaluations so far is that we need to be more clear about what INJECT does do, and what it does not do.

INJECT can do a lot of different things to support journalistic work, but it is not a magic wand unfortunately. It is a creativity support tool that has been primarily developed with the idea to help journalists find new angles and story ideas more quickly.

It is for use before you start writing, to generate interesting new angles, not to refine information and content to an already written piece. Extremely powerful tools already exist for that in the form of search engines. Of course, we do not have the illusion nor the ambition to compete with Google.

Instead, INJECT goes beyond conventional search engines. It has been described as a ‘creative search engine’, a ‘suggestion machine’, and an ‘inspiration tool’. It helps you quickly find unexpected angles for your story and allows you to start building your article instantly, without the need to switch between documents or browser tabs.

The INJECT Demo gives you an idea of how you could use the application.

User testing

Evidence so far suggests that it can help journalists to:

– Select the stance to investigate the topic;
– Overcome topic biases and interests;
– Be ambitious in the methods used by the journalist.

And to a lesser extent:

– Ensure social importance, to leave society in a better place than before with more socially important stories.

Discovering what else INJECT can do

This doesn’t mean we have identified all the different ways in which INJECT can help journalists create even better articles. During newsroom visits and events, we’re continuously being surprised by people pointing out new ways of using INJECT.

The Norwegian partners are currently experimenting with different possible applications of INJECT within the newsroom; for what type of articles, with what kinds of information, but also individually while writing or collectively during the morning editorial meeting.

If you have any ideas about this, please share them with us. We’re looking forward to hearing from you!